Ever felt like you’re being followed around the internet?
That’s fundamentally what remarketing is - you have got a potential customer to visit your website, then they leave and go to another website, and this is when your image adverts popup as a reminder to come back to your website.
Statistics say that customers often don’t purchase on the first visit so by reminding them to come back, you’re increasing your chance of converting that sale.
96% of people leave a website without converting. 70% abandon a shopping cart without purchasing and 50% need to come back to your website multiple times before purchasing. Remarketing offers that reminder to get those potential customers to come back.
Remarketing works hand in hand with Pay per click advertising (PPC) to help convert the leads you generate using Adwords / Facebook.